{"id":24,"date":"2024-02-23T03:26:29","date_gmt":"2024-02-23T03:26:29","guid":{"rendered":"https:\/\/johnarankin.com\/?page_id=24"},"modified":"2024-02-26T00:26:37","modified_gmt":"2024-02-26T00:26:37","slug":"home","status":"publish","type":"page","link":"https:\/\/johnarankin.com\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” next_background_color=”#ffffff” admin_label=”Header” _builder_version=”4.16″ background_color=”#0054ff” background_image=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-dev-03.png” parallax=”on” bottom_divider_style=”slant” bottom_divider_height=”31vw” bottom_divider_flip=”horizontal” animation_style=”fade” global_colors_info=”{}”][et_pb_fullwidth_header title=”I’m John. I Offer Fractional CMO Services for Small & Mid-Sized Companies.” button_one_text=”Get a Free Quote” button_two_text=”My Portfolio” content_max_width=”640px” _builder_version=”4.16″ title_font=”Lato|900|||||||” title_font_size=”40px” title_line_height=”1.5em” content_font=”||||||||” content_font_size=”16px” content_line_height=”2em” background_color=”rgba(0,0,0,0)” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button_one=”on” button_one_text_size=”14px” button_one_text_color=”#0054ff” button_one_bg_color=”#ffffff” button_one_border_width=”14px” button_one_border_color=”rgba(0,0,0,0)” button_one_border_radius=”0px” button_one_letter_spacing=”2px” button_one_font=”|600||on|||||” button_one_icon=”9||divi||400″ button_one_on_hover=”off” custom_button_two=”on” button_two_text_size=”14px” button_two_text_color=”#ffffff” button_two_bg_color=”rgba(255,255,255,0)” button_two_border_width=”12px” button_two_border_color=”rgba(0,0,0,0)” button_two_border_radius=”0px” button_two_letter_spacing=”2px” button_two_font=”|600||on|||||” button_two_icon=”9||divi||400″ button_two_on_hover=”off” custom_margin=”|||” custom_padding=”10vw|||” animation_style=”zoom” animation_intensity_zoom=”-5%” title_font_size_tablet=”” title_font_size_phone=”25px” title_font_size_last_edited=”on|desktop” box_shadow_style_button_two=”preset1″ box_shadow_vertical_button_two=”0px” box_shadow_blur_button_two=”0px” box_shadow_spread_button_two=”2px” box_shadow_color_button_two=”#ffffff” button_one_letter_spacing_hover=”2px” button_two_letter_spacing_hover=”2px” global_colors_info=”{}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”on” button_one_letter_spacing__hover=”2px” button_two_letter_spacing__hover_enabled=”on” button_two_letter_spacing__hover=”2px” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Boost your business growth with affordable, results-driven Fractional CMO services from experienced marketer John Rankin. Get expert strategy, implementation, and support for your small or mid-sized company.<\/p>\n

[\/et_pb_fullwidth_header][et_pb_fullwidth_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-dev-23.png” _builder_version=”4.16″ custom_margin=”-10%|||” animation_style=”zoom” animation_direction=”bottom” animation_duration=”1400ms” animation_intensity_zoom=”5%” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services” _builder_version=”4.16″ custom_padding=”0|0px|54px|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_color=”#0054ff” header_2_font_size=”16px” header_2_letter_spacing=”3px” header_2_line_height=”1.8em” header_3_font=”||||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

my services<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-icon-design-2.png” align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ min_height=”102px” custom_margin=”||5px|||” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” text_orientation=”right” custom_margin=”12px|||||” animation_style=”slide” animation_direction=”left” animation_delay=”100ms” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n

Marketing Strategies<\/strong><\/h2>\n

I’ll craft comprehensive marketing strategies to meet the specific needs and goals of your business. This approach ensures that your marketing efforts are more effective, engaging, and aligned with your objectives.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_toggle title=”Market Research and Analysis” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.0″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”200ms” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n

Market Research and Analysis is a critical component of marketing strategy development, encompassing various processes to gain deep insights into the target market, customer behavior, and industry trends.\u00a0<\/span><\/p>\n

    \n
  1. Consumer Behavior Analysis<\/span><\/strong>: Utilizing qualitative and quantitative research methods to understand consumer preferences, decision-making processes, and buying behaviors. This may involve surveys, focus groups, and data analysis to uncover insights that inform marketing strategies.<\/span><\/li>\n
  2. Market Segmentation<\/span><\/strong>: Dividing the target market into distinct segments based on demographics, psychographics, and behavioral patterns. This enables the identification of specific customer groups with unique needs and characteristics.<\/span><\/li>\n
  3. Competitor Analysis<\/span><\/strong>: Examining the strategies, strengths, weaknesses, and market positioning of key competitors. This analysis helps identify areas of opportunity and differentiation for the business.<\/span><\/li>\n
  4. Trend Identification<\/span><\/strong>: Monitoring industry trends, technological advancements, and market shifts to anticipate consumer preferences and dynamics changes. This proactive approach allows businesses to adapt their strategies accordingly.<\/span><\/li>\n
  5. Data Interpretation and Insights<\/span><\/strong>: Analyzing data from various sources, such as sales records, customer surveys, and online analytics, to extract actionable insights. These insights guide decision-making and strategy formulation.<\/span><\/li>\n
  6. Opportunity Identification<\/span><\/strong>: Identifying unmet needs, emerging market segments, and underserved customer groups to capitalize on untapped opportunities within the market.<\/span><\/li>\n<\/ol>\n

    By conducting thorough market research and analysis, businesses can gain a comprehensive understanding of their target market, customer behavior, and industry trends, leading to informed decision-making and the development of effective marketing strategies.<\/span><\/p>\n

     <\/p>\n

    [\/et_pb_toggle][et_pb_toggle title=”Brand positioning” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.0″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”300ms” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n

    Brand positioning is a fundamental aspect of marketing strategy that involves defining a brand’s unique value proposition and strategically placing it in the market to differentiate it from competitors.\u00a0<\/span><\/p>\n

      \n
    1. Unique Value Proposition (UVP) Development<\/span><\/strong>: Identifying and articulating the brand’s distinct benefits and value to its target audience. This involves understanding what sets the brand apart from competitors and how it fulfills customer needs in a way that competitors do not.<\/span><\/li>\n
    2. Market Analysis and Competitive Benchmarking<\/span><\/strong>: Conducting an in-depth analysis of the market landscape and competitive positioning to identify opportunities for differentiation. This entails assessing competitors’ messaging, products, and consumer perceptions to determine where the brand can carve out a unique space.<\/span><\/li>\n
    3. Target Audience Alignment<\/span><\/strong>: Aligning the brand’s value proposition with the target audience’s needs, aspirations, and pain points. Understanding the target audience’s demographics, psychographics, and behaviors is essential for tailoring the brand positioning to resonate with them effectively.<\/span><\/li>\n
    4. Brand Personality and Tone<\/span><\/strong>: Defining the brand’s personality, voice, and tone to ensure consistency across all touchpoints. This includes determining whether the brand should be authoritative, friendly, innovative, or any other attribute that aligns with its positioning.<\/span><\/li>\n
    5. Positioning Strategy Development<\/span><\/strong>: Crafting a clear and compelling positioning strategy that communicates the brand’s unique value in a relevant and differentiated manner. This could involve developing a positioning statement or tagline that succinctly conveys the brand’s promise and relevance to the target audience.<\/span><\/li>\n
    6. Messaging Framework<\/span><\/strong>: Developing a messaging framework that effectively communicates the brand’s positioning across various marketing channels and customer interactions. This ensures that the brand’s unique value proposition is consistently communicated to the target audience.<\/span><\/li>\n
    7. Visual and Brand Identity Alignment<\/span><\/strong>: Ensuring that the visual elements of the brand, such as logos, color schemes, and design aesthetics, align with the brand’s positioning and effectively communicate its unique value proposition visually.<\/span><\/li>\n
    8. Continuous Monitoring and Adaptation<\/span><\/strong>: Monitor market dynamics, customer feedback, and competitive moves to adapt the brand’s positioning as necessary. This allows the brand to remain relevant and compelling in a dynamic market environment.<\/span><\/li>\n<\/ol>\n

      By effectively defining the brand’s unique value proposition and positioning it strategically in the market, businesses can differentiate themselves, create meaningful connections with their target audience, and build a strong and memorable brand identity.<\/span><\/p>\n

       <\/p>\n

      [\/et_pb_toggle][et_pb_toggle title=”Determine Marketing channels” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”400ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

      Determining the most effective channels for reaching the target audience involves strategically evaluating various marketing platforms and mediums to identify the best-suited channels for engaging with the desired demographic.<\/span><\/p>\n

        \n
      1. Audience Analysis<\/span><\/strong>: Conduct a thorough analysis of the target audience’s demographics, behaviors, and media consumption habits. This includes understanding where the audience spends their time, what platforms they use, and how they prefer to consume content.<\/span><\/li>\n
      2. Channel Selection<\/span><\/strong>: Choosing the most appropriate channels based on the audience’s preferences and behavior. This may include digital channels such as search engines, websites, mobile apps, social media platforms, or traditional channels like television, radio, print media, and outdoor advertising.<\/span><\/li>\n
      3. Digital Channels<\/span><\/strong>: Evaluating the effectiveness of digital channels, including search engine marketing (SEM), search engine optimization (SEO), display advertising, email marketing, and content marketing. Each channel has its unique strengths and target audience reach, and an in-depth understanding is essential for effective utilization.<\/span><\/li>\n
      4. Social Media Platforms<\/span><\/strong>: Identifying the social media platforms that align with the target audience’s demographics, interests, and engagement levels. This could involve considering platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others based on the specific characteristics of the audience and the brand’s objectives.<\/span><\/li>\n
      5. Traditional Marketing Channels<\/span><\/strong>: Assessing the relevance and impact of traditional marketing channels, such as television, radio, print media, and outdoor advertising, in reaching and influencing the target audience.<\/span><\/li>\n
      6. Multi-Channel Integration<\/span><\/strong>: Developing strategies for integrating multiple channels to create a cohesive and omnichannel marketing approach. This ensures the brand maintains a consistent presence and message across various touchpoints, maximizing audience exposure and engagement.<\/span><\/li>\n
      7. Performance Metrics and Analytics<\/span><\/strong>: Establishing key performance indicators (KPIs) and utilizing analytics tools to measure the effectiveness of each channel in reaching the target audience. This data-driven approach enables continuous optimization and refinement of the channel strategy.<\/span><\/li>\n
      8. Budget Allocation and Optimization<\/span><\/strong>: Allocating resources effectively across different channels based on their performance and potential to reach the target audience. This includes optimizing the media mix to achieve the best return on investment (ROI).<\/span><\/li>\n
      9. Adaptation to Emerging Platforms<\/span><\/strong>: Staying abreast of new and emerging channels that may provide opportunities to connect with the target audience. This includes evaluating the potential impact of new platforms and technologies on the overall channel strategy.<\/span><\/li>\n
      10. <\/li>\n<\/ol>\n

        By carefully determining the most effective channels for reaching the target audience, businesses can optimize their marketing efforts to maximize visibility, engagement, and conversion opportunities among their desired demographic.<\/span><\/p>\n

         <\/p>\n

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        \n[\/et_pb_toggle][et_pb_toggle title=”Choose a Premade Template” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.16″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”right” animation_delay=”300ms” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”]Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
        \n[\/et_pb_toggle][et_pb_toggle title=”Maintenance & Updates” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.16″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”right” animation_delay=”400ms” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”]Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
        \n[\/et_pb_toggle][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYxIn19@” button_text=”Learn More” button_alignment=”right” _builder_version=”4.24.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#ff454e” button_bg_color=”rgba(0,0,0,0)” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”9||divi||400″ button_on_hover=”off” custom_padding=”|||0px” animation_style=”slide” animation_direction=”left” animation_delay=”500ms” animation_intensity_slide=”5%” button_letter_spacing_hover=”2px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-icon-code-2-1.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”]<\/p>\n

        Website Development<\/strong><\/h2>\n

        Nullam quis risus eget urna mollis ornare vel eu leo. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Nullam id dolor id nibh ultricies vehicula ut id elit. Nullam quis risus eget urna mollis ornare vel<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-icon-design-2.png” align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.24.0″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” text_orientation=”right” animation_style=”slide” animation_direction=”left” animation_delay=”100ms” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n

        Search Engine Optimization (SEO)<\/strong><\/h2>\n

        I’ll craft comprehensive marketing strategies to meet the specific needs and goals of your business. This approach ensures that your marketing efforts are more effective, engaging, and aligned with your objectives.<\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_toggle title=”Achieve Top Google Rankings” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”200ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        My SEO tactics are not only effective but I custom tailor strategies for individual businesses like yours. With a history of successfully propelling my clients to the top spot, I understand the competitive edge needed to thrive in the digital landscape. <\/span><\/p>\n

        [\/et_pb_toggle][et_pb_toggle title=”Drive Organic Search Traffic That Converts” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”300ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Here’s the truth\u2014traffic alone won’t grow your business. But traffic that converts? That’s digital gold. I specialize in driving <\/span>high-quality organic search traffic<\/strong><\/b>\u2014the kind that boosts your bottom line. With my expertise, your site will not only attract visitors but convert them into lifelong customers.<\/span><\/p>\n

        [\/et_pb_toggle][et_pb_toggle title=”Strategic SEO Tailored to Your Business” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”400ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Your business is unique and your SEO strategy should be too. That’s why I offer <\/span>tailored SEO plans<\/strong><\/b> that align with your specific business goals and audience needs. Whether you’re looking to increase local visibility or establish a global presence, I have got the experience and the customization you need.<\/span><\/p>\n

        [\/et_pb_toggle][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjYzIn19@” button_text=”Learn More” _builder_version=”4.24.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#ff454e” button_bg_color=”rgba(0,0,0,0)” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”9||divi||400″ button_on_hover=”off” custom_padding=”|||0px” animation_style=”slide” animation_direction=”right” animation_delay=”500ms” animation_intensity_slide=”5%” button_letter_spacing_hover=”2px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_toggle title=”Need Content” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”right” animation_delay=”200ms” animation_intensity_slide=”5%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n

        [\/et_pb_toggle][et_pb_toggle title=”Need Content” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”right” animation_delay=”300ms” animation_intensity_slide=”5%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n

        [\/et_pb_toggle][et_pb_toggle title=”Need Content” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”right” animation_delay=”400ms” animation_intensity_slide=”5%” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.<\/p>\n

        [\/et_pb_toggle][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY1In19@” button_text=”Learn More” button_alignment=”right” _builder_version=”4.24.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#ff454e” button_bg_color=”rgba(0,0,0,0)” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”9||divi||400″ button_on_hover=”off” custom_padding=”|||0px” animation_style=”slide” animation_direction=”left” animation_delay=”500ms” animation_intensity_slide=”5%” button_letter_spacing_hover=”2px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-icon-code-2-1.png” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.16″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”]<\/p>\n

        Social Media Marketing<\/strong><\/h2>\n

        Nullam quis risus eget urna mollis ornare vel eu leo. Vivamus sagittis lacus vel augue laoreet rutrum faucibus dolor auctor. Nullam id dolor id nibh ultricies vehicula ut id elit. Nullam quis risus eget urna mollis ornare vel<\/p>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-icon-design-2.png” align=”right” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.24.0″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.0″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|700|||||||” header_3_line_height=”1.4em” text_orientation=”right” animation_style=”slide” animation_direction=”left” animation_delay=”100ms” animation_intensity_slide=”5%” global_colors_info=”{}”]<\/p>\n

        Paid Advertising<\/strong><\/h2>\n

        I’ll craft comprehensive marketing strategies to meet the specific needs and goals of your business. This approach ensures that your marketing efforts are more effective, engaging, and aligned with your objectives.<\/p>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_toggle title=”Need Content” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”200ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Market Research and Analysis is a critical component of marketing strategy development, encompassing various processes to gain deep insights into the target market, customer behavior, and industry trends.\u00a0<\/span><\/p>\n

          \n
        1. Consumer Behavior Analysis<\/span><\/strong>: Utilizing qualitative and quantitative research methods to understand consumer preferences, decision-making processes, and buying behaviors. This may involve surveys, focus groups, and data analysis to uncover insights that inform marketing strategies.<\/span><\/li>\n
        2. Market Segmentation<\/span><\/strong>: Dividing the target market into distinct segments based on demographics, psychographics, and behavioral patterns. This enables the identification of specific customer groups with unique needs and characteristics.<\/span><\/li>\n
        3. Competitor Analysis<\/span><\/strong>: Examining the strategies, strengths, weaknesses, and market positioning of key competitors. This analysis helps identify areas of opportunity and differentiation for the business.<\/span><\/li>\n
        4. Trend Identification<\/span><\/strong>: Monitoring industry trends, technological advancements, and market shifts to anticipate consumer preferences and dynamics changes. This proactive approach allows businesses to adapt their strategies accordingly.<\/span><\/li>\n
        5. Data Interpretation and Insights<\/span><\/strong>: Analyzing data from various sources, such as sales records, customer surveys, and online analytics, to extract actionable insights. These insights guide decision-making and strategy formulation.<\/span><\/li>\n
        6. Opportunity Identification<\/span><\/strong>: Identifying unmet needs, emerging market segments, and underserved customer groups to capitalize on untapped opportunities within the market.<\/span><\/li>\n<\/ol>\n

          By conducting thorough market research and analysis, businesses can gain a comprehensive understanding of their target market, customer behavior, and industry trends, leading to informed decision-making and the development of effective marketing strategies.<\/span><\/p>\n

           <\/p>\n

          [\/et_pb_toggle][et_pb_toggle title=”Need Content” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”300ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

          Brand positioning is a fundamental aspect of marketing strategy that involves defining a brand’s unique value proposition and strategically placing it in the market to differentiate it from competitors.\u00a0<\/span><\/p>\n

            \n
          1. Unique Value Proposition (UVP) Development<\/span><\/strong>: Identifying and articulating the brand’s distinct benefits and value to its target audience. This involves understanding what sets the brand apart from competitors and how it fulfills customer needs in a way that competitors do not.<\/span><\/li>\n
          2. Market Analysis and Competitive Benchmarking<\/span><\/strong>: Conducting an in-depth analysis of the market landscape and competitive positioning to identify opportunities for differentiation. This entails assessing competitors’ messaging, products, and consumer perceptions to determine where the brand can carve out a unique space.<\/span><\/li>\n
          3. Target Audience Alignment<\/span><\/strong>: Aligning the brand’s value proposition with the target audience’s needs, aspirations, and pain points. Understanding the target audience’s demographics, psychographics, and behaviors is essential for tailoring the brand positioning to resonate with them effectively.<\/span><\/li>\n
          4. Brand Personality and Tone<\/span><\/strong>: Defining the brand’s personality, voice, and tone to ensure consistency across all touchpoints. This includes determining whether the brand should be authoritative, friendly, innovative, or any other attribute that aligns with its positioning.<\/span><\/li>\n
          5. Positioning Strategy Development<\/span><\/strong>: Crafting a clear and compelling positioning strategy that communicates the brand’s unique value in a relevant and differentiated manner. This could involve developing a positioning statement or tagline that succinctly conveys the brand’s promise and relevance to the target audience.<\/span><\/li>\n
          6. Messaging Framework<\/span><\/strong>: Developing a messaging framework that effectively communicates the brand’s positioning across various marketing channels and customer interactions. This ensures that the brand’s unique value proposition is consistently communicated to the target audience.<\/span><\/li>\n
          7. Visual and Brand Identity Alignment<\/span><\/strong>: Ensuring that the visual elements of the brand, such as logos, color schemes, and design aesthetics, align with the brand’s positioning and effectively communicate its unique value proposition visually.<\/span><\/li>\n
          8. Continuous Monitoring and Adaptation<\/span><\/strong>: Monitor market dynamics, customer feedback, and competitive moves to adapt the brand’s positioning as necessary. This allows the brand to remain relevant and compelling in a dynamic market environment.<\/span><\/li>\n<\/ol>\n

            By effectively defining the brand’s unique value proposition and positioning it strategically in the market, businesses can differentiate themselves, create meaningful connections with their target audience, and build a strong and memorable brand identity.<\/span><\/p>\n

             <\/p>\n

            [\/et_pb_toggle][et_pb_toggle title=”Need Content” closed_toggle_background_color=”rgba(0,0,0,0)” icon_color=”#0054ff” open_icon_color=”#0054ff” _builder_version=”4.24.2″ title_text_color=”#000000″ title_font=”Lato|700||on|||||” title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” body_font=”||||||||” body_line_height=”1.8em” custom_margin=”||20px|” animation_style=”slide” animation_direction=”left” animation_delay=”400ms” animation_intensity_slide=”5%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

            Determining the most effective channels for reaching the target audience involves strategically evaluating various marketing platforms and mediums to identify the best-suited channels for engaging with the desired demographic.<\/span><\/p>\n

              \n
            1. Audience Analysis<\/span><\/strong>: Conduct a thorough analysis of the target audience’s demographics, behaviors, and media consumption habits. This includes understanding where the audience spends their time, what platforms they use, and how they prefer to consume content.<\/span><\/li>\n
            2. Channel Selection<\/span><\/strong>: Choosing the most appropriate channels based on the audience’s preferences and behavior. This may include digital channels such as search engines, websites, mobile apps, social media platforms, or traditional channels like television, radio, print media, and outdoor advertising.<\/span><\/li>\n
            3. Digital Channels<\/span><\/strong>: Evaluating the effectiveness of digital channels, including search engine marketing (SEM), search engine optimization (SEO), display advertising, email marketing, and content marketing. Each channel has its unique strengths and target audience reach, and an in-depth understanding is essential for effective utilization.<\/span><\/li>\n
            4. Social Media Platforms<\/span><\/strong>: Identifying the social media platforms that align with the target audience’s demographics, interests, and engagement levels. This could involve considering platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others based on the specific characteristics of the audience and the brand’s objectives.<\/span><\/li>\n
            5. Traditional Marketing Channels<\/span><\/strong>: Assessing the relevance and impact of traditional marketing channels, such as television, radio, print media, and outdoor advertising, in reaching and influencing the target audience.<\/span><\/li>\n
            6. Multi-Channel Integration<\/span><\/strong>: Developing strategies for integrating multiple channels to create a cohesive and omnichannel marketing approach. This ensures the brand maintains a consistent presence and message across various touchpoints, maximizing audience exposure and engagement.<\/span><\/li>\n
            7. Performance Metrics and Analytics<\/span><\/strong>: Establishing key performance indicators (KPIs) and utilizing analytics tools to measure the effectiveness of each channel in reaching the target audience. This data-driven approach enables continuous optimization and refinement of the channel strategy.<\/span><\/li>\n
            8. Budget Allocation and Optimization<\/span><\/strong>: Allocating resources effectively across different channels based on their performance and potential to reach the target audience. This includes optimizing the media mix to achieve the best return on investment (ROI).<\/span><\/li>\n
            9. Adaptation to Emerging Platforms<\/span><\/strong>: Staying abreast of new and emerging channels that may provide opportunities to connect with the target audience. This includes evaluating the potential impact of new platforms and technologies on the overall channel strategy.<\/span><\/li>\n
            10. <\/li>\n<\/ol>\n

              By carefully determining the most effective channels for reaching the target audience, businesses can optimize their marketing efforts to maximize visibility, engagement, and conversion opportunities among their desired demographic.<\/span><\/p>\n

               <\/p>\n

              [\/et_pb_toggle][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjY3In19@” button_text=”Learn More” _builder_version=”4.24.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#ff454e” button_bg_color=”rgba(0,0,0,0)” button_border_width=”0px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”9||divi||400″ button_on_hover=”off” custom_padding=”|||0px” animation_style=”slide” animation_direction=”right” animation_delay=”500ms” animation_intensity_slide=”5%” button_letter_spacing_hover=”2px” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Projects” _builder_version=”4.16″ custom_padding=”54px|0px|0|0px|false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”|600||on|||||” header_2_text_color=”#0054ff” header_2_font_size=”16px” header_2_letter_spacing=”3px” header_2_line_height=”1.8em” header_3_font=”||||||||” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

              Featured Work<\/h2>\n

              [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”2_5,3_5″ make_equal=”on” padding_top_bottom_link_1=”false” padding_top_bottom_link_2=”true” _builder_version=”4.24.2″ custom_margin=”40px||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”1%” box_shadow_style=”preset4″ box_shadow_horizontal=”780px” box_shadow_vertical=”0px” box_shadow_color=”#f5f6f9″ global_colors_info=”{}”][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” text_line_height=”2em” header_font=”||||||||” header_3_font=”Lato|900|||||||” header_3_font_size=”35px” header_3_line_height=”1.5em” header_4_font=”Lato|700||on|||||” header_4_text_color=”rgba(12,12,12,0.27)” header_4_font_size=”13px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_3_font_size_tablet=”” header_3_font_size_phone=”25px” header_3_font_size_last_edited=”on|desktop” global_colors_info=”{}”]<\/p>\n

              Website Redesign<\/h4>\n

              Darby\u00a0 Wealth Planning Website Redesign & SEO<\/h3>\n

              Darby Wealth Planning’s online overhaul: A cutting-edge website redesign and meticulous SEO strategy transformed their digital presence. Experience a sophisticated design and optimized search visibility tailored to your clientele.<\/p>\n

              [\/et_pb_text][et_pb_blurb title=”Live Website” url=”https:\/\/www.darbyba.com\/” url_new_window=”on” use_icon=”on” font_icon=”||divi||400″ icon_color=”#ff454e” icon_placement=”left” image_icon_width=”24px” _builder_version=”4.24.2″ header_font=”|600||on|||||” header_font_size=”14px” header_letter_spacing=”2px” header_line_height=”1.8em” body_font=”||||||||” body_line_height=”1.8em” icon_font_size=”24px” global_colors_info=”{}”][\/et_pb_blurb][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wcm9qZWN0Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjEwNiJ9fQ==@” button_text=”View Full Project” button_alignment=”right” _builder_version=”4.24.2″ _dynamic_attributes=”button_url” custom_button=”on” button_text_size=”14px” button_text_color=”#0054ff” button_bg_color=”#ffffff” button_border_width=”14px” button_border_color=”rgba(0,0,0,0)” button_border_radius=”0px” button_letter_spacing=”2px” button_font=”|600||on|||||” button_icon=”9||divi||400″ 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button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”3_5″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”rgba(245,246,249,0) 50%|#f5f6f9 50%” background_color_gradient_start=”rgba(245,246,249,0)” background_color_gradient_start_position=”50%” background_color_gradient_end=”#f5f6f9″ background_color_gradient_end_position=”0%” custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/02\/Darby-Wealth-Planning-Web-Display-1.png” alt=”Darby Wealth Planning Web Display” title_text=”Darby Wealth Planning Web Display” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.24.2″ custom_margin=”|-20%||” custom_margin_tablet=”|-10%||” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”3_5,2_5″ make_equal=”on” padding_top_bottom_link_1=”true” padding_top_bottom_link_2=”false” _builder_version=”4.16″ custom_margin=”40px||80px||false” custom_padding=”0|0px|0|0px|true|false” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”1%” box_shadow_style=”preset4″ box_shadow_horizontal=”-780px” box_shadow_vertical=”0px” box_shadow_color=”#f5f6f9″ global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.16″ use_background_color_gradient=”on” background_color_gradient_direction=”90deg” background_color_gradient_stops=”#f5f6f9 50%|rgba(245,246,249,0) 50%” background_color_gradient_start=”#f5f6f9″ background_color_gradient_start_position=”50%” background_color_gradient_end=”rgba(245,246,249,0)” background_color_gradient_end_position=”0%” custom_padding=”60px||60px|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/02\/The-Greendot-Web-Display.png” alt=”The Greendot Web Display” title_text=”The Greendot Web Display” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.24.2″ custom_margin=”|||-20%” custom_margin_tablet=”|||-10%” custom_margin_phone=”|||” custom_margin_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.16″ custom_padding=”80px||40px|” custom_padding_tablet=”0px|||” custom_padding_phone=”0px|||” custom_padding_last_edited=”on|tablet” global_colors_info=”{}” padding_tablet=”0px|||” padding_last_edited=”on|tablet” custom_padding__hover=”|||” padding_phone=”0px|||”][et_pb_text _builder_version=”4.24.2″ 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              SEO Overhaul<\/h4>\n

              Green Dot Consulting Group SEO Overhaul<\/h3>\n

              Green Dot Consulting Group revamped its online presence with expert technical SEO and engaging content, resulting in a 50% speed increase and a 90% rise in organic search rankings. Discover how their transformation led to enhanced engagement and industry authority.<\/p>\n

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              About Me<\/h4>\n

              [\/et_pb_text][et_pb_text _builder_version=”4.24.2″ text_font=”||||||||” text_font_size=”16px” text_line_height=”2em” header_font=”||||||||” header_2_font=”Lato|900|||||||” header_2_font_size=”35px” header_2_line_height=”1.4em” header_4_font=”|||on|||||” header_4_text_color=”#0054ff” custom_margin=”||50px|” header_2_font_size_tablet=”” header_2_font_size_phone=”25px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n

              Hello! I\u2019m John. I\u2019ve Been In Marketing for 19 Years<\/h2>\n

              Your ambition for business growth demands strategies that are both innovative and grounded in data-driven results. As your Fractional CMO, I stand ready to chart a course for success that reflects the unique dynamics of your industry and the strengths of your brand.<\/span><\/p>\n

              [\/et_pb_text][et_pb_counters bar_bg_color=”#2c71ff” use_percentages=”off” _builder_version=”4.24.2″ title_font=”|600||on|||||” title_text_color=”#000000″ title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” background_color=”#f0f1f5″ custom_margin=”|21%|30px|” animation_style=”slide” animation_direction=”left” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”][et_pb_counter percent=”100″ _builder_version=”4.24.2″ global_colors_info=”{}” bar_background_color_default=”#2c71ff” use_percentages=”off”]SEO & local search[\/et_pb_counter][\/et_pb_counters][et_pb_counters bar_bg_color=”#2c71ff” use_percentages=”off” _builder_version=”4.24.2″ title_font=”|600||on|||||” title_text_color=”#000000″ title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” percent_font_size=”18px” background_color=”#f0f1f5″ custom_margin=”|14%||7%” animation_style=”slide” animation_direction=”left” animation_delay=”100ms” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”][et_pb_counter percent=”90″ _builder_version=”4.24.2″ global_colors_info=”{}” bar_background_color_default=”#2c71ff” use_percentages=”off”]Web development[\/et_pb_counter][\/et_pb_counters][et_pb_counters bar_bg_color=”#2c71ff” use_percentages=”off” _builder_version=”4.24.2″ title_font=”|600||on|||||” title_text_color=”#000000″ title_font_size=”12px” title_letter_spacing=”3px” title_line_height=”2em” percent_font_size=”22px” background_color=”#f0f1f5″ custom_margin=”|7%||14%” custom_padding=”|||” animation_style=”slide” animation_direction=”left” animation_delay=”200ms” animation_intensity_slide=”5%” locked=”off” global_colors_info=”{}”][et_pb_counter percent=”90″ _builder_version=”4.24.2″ global_colors_info=”{}” bar_background_color_default=”#2c71ff” use_percentages=”off”]paid search[\/et_pb_counter][\/et_pb_counters][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner disabled_on=”on|on|on” _builder_version=”4.24.2″ custom_margin=”|||” custom_margin_tablet=”||100px|” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” custom_padding=”0|0px|0|0px|true|false” box_shadow_style=”preset4″ box_shadow_horizontal=”160px” box_shadow_vertical=”0px” box_shadow_spread=”100px” box_shadow_color=”#f0f1f5″ disabled=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/Profile_Image.jpg” title_text=”Profile_Image” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.24.2″ background_color=”#0C71C3″ animation_style=”zoom” animation_intensity_zoom=”-10%” box_shadow_style=”preset1″ box_shadow_blur=”80px” box_shadow_spread=”25px” box_shadow_color=”rgba(12,113,195,0.07)” locked=”off” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Resume” _builder_version=”4.16″ background_color=”#0054ff” background_color_gradient_direction=”90deg” background_image=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-dev-04.png” background_size=”initial” background_position=”top_center” custom_margin=”|||9.5%” custom_margin_tablet=”|||0%” custom_margin_phone=”|||0vw” custom_margin_last_edited=”on|desktop” custom_padding=”120px|0px|120px|0px|true|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ disabled_on=”on|on|on” _builder_version=”4.24.2″ disabled=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” ul_font=”||||||||” ul_line_height=”2em” header_font=”||||||||” header_4_font=”|600||on|||||” header_4_font_size=”14px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_5_font=”||||||||” background_layout=”dark” locked=”off” global_colors_info=”{}”]<\/p>\n

              Experience<\/h4>\n
                \n
              • Aliquam tincidunt mauris eu risus.<\/li>\n
              • Vestibulum auctor dapibus neque.<\/li>\n
              • Nunc dignissim risus id metus.<\/li>\n
              • Cras ornare tristique elit.<\/li>\n
              • Vivamus vestibulum ntulla nec ante<\/li>\n<\/ul>\n

                [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” ul_font=”||||||||” ul_line_height=”2em” header_font=”||||||||” header_4_font=”|600||on|||||” header_4_font_size=”14px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_5_font=”||||||||” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

                Education<\/h4>\n
                  \n
                • Vestibulum commodo felis quis tortor.<\/li>\n
                • Ut aliquam sollicitudin leo.<\/li>\n
                • Cras iaculis ultricies nulla<\/li>\n<\/ul>\n

                  [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ text_font=”||||||||” ul_font=”||||||||” ul_line_height=”2em” header_font=”||||||||” header_4_font=”|600||on|||||” header_4_font_size=”14px” header_4_letter_spacing=”3px” header_4_line_height=”1.8em” header_5_font=”||||||||” background_layout=”dark” locked=”off” global_colors_info=”{}”]<\/p>\n

                  Recognition<\/h4>\n
                    \n
                  • Nullam quis risus eget urna mollis<\/li>\n
                  • Aliquam tincidunt mauris eu.<\/li>\n
                  • Vestibulum auctor dapibus neque.<\/li>\n
                  • Nunc dignissim risus id metus.<\/li>\n
                  • Cras ornare tristique elit.<\/li>\n
                  • Vivamus vestibulum ntulla nec.<\/li>\n
                  • Praesent placerat risus quis.<\/li>\n
                  • Fusce pellentesque\u00a0<\/li>\n<\/ul>\n

                    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.24.2″ width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”|20px||20px|false|false” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Patrick Darby” job_title=”Owner” company_name=”Darby Wealth Planning” portrait_url=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/02\/PatrickDarby.jpeg” quote_icon=”off” _builder_version=”4.24.2″ body_font=”||on||||||” body_font_size=”24px” body_line_height=”2em” use_background_color=”off” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

                    “John is amazing to work with. He is thorough, smart and extremely helpful & knowledgeable. Highly recommend him to anyone that needs help building their website & SEO.”<\/span><\/p>\n

                    [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Thomas West” job_title=”Owner” company_name=”Green Dot Consulting” portrait_url=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/02\/TomWest.jpeg” quote_icon=”off” _builder_version=”4.24.2″ body_font=”||on||||||” body_font_size=”24px” body_line_height=”2em” use_background_color=”off” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

                    “During the first 90 days of working together John helped me to clean up the site resolving broken links and slow load times. With those issues corrected, John turned his focus to ensuring I was using the right keywords and that I was having my site indexed by the most common search engines. From there, John optimized the site and enhanced the customer experience, making the site more mobile friendly.”<\/span><\/p>\n

                    [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_testimonial author=”Jeff Dorman” job_title=”Owner” company_name=”Breakthrough CTC” portrait_url=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/02\/JeffDorman.png” quote_icon=”off” _builder_version=”4.24.2″ body_font=”||on||||||” body_font_size=”24px” body_line_height=”2em” use_background_color=”off” text_orientation=”center” background_layout=”dark” global_colors_info=”{}”]<\/p>\n

                    “This world of digital marketing is so much more complicated than I thought… John helped me to understand and navigate the insanity. I appreciate his knowledge of tools and processes for getting your business message across to your intended audience. He was very knowledgeable and helpful.”<\/span><\/p>\n

                    [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Section” _builder_version=”4.16″ box_shadow_style=”preset3″ box_shadow_vertical=”120px” box_shadow_blur=”180px” box_shadow_spread=”-60px” box_shadow_color=”rgba(0,0,0,0.4)” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-dev-19.jpg” _builder_version=”4.16″ animation_style=”zoom” animation_intensity_zoom=”-10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Footer” _builder_version=”4.16″ background_color=”#000000″ background_image=”https:\/\/johnarankin.com\/wp-content\/uploads\/2024\/01\/web-dev-06.png” parallax=”on” locked=”off” global_colors_info=”{}”][et_pb_fullwidth_header title=”Book a Free Strategy Session to Elevate Your Marketing” subhead=”Take command of your market positioning today. 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                    Boost your business growth with affordable, results-driven Fractional CMO services from experienced marketer John Rankin. Get expert strategy, implementation, and support for your small or mid-sized company.my services Marketing Strategies I’ll craft comprehensive marketing strategies to meet the specific needs and goals of your business. This approach ensures that your marketing efforts are more effective, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-24","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/johnarankin.com\/index.php?rest_route=\/wp\/v2\/pages\/24","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/johnarankin.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/johnarankin.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/johnarankin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/johnarankin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=24"}],"version-history":[{"count":11,"href":"https:\/\/johnarankin.com\/index.php?rest_route=\/wp\/v2\/pages\/24\/revisions"}],"predecessor-version":[{"id":112,"href":"https:\/\/johnarankin.com\/index.php?rest_route=\/wp\/v2\/pages\/24\/revisions\/112"}],"wp:attachment":[{"href":"https:\/\/johnarankin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=24"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}